Realtors

 Benefits of Ratings to Marketing Agents

• Have a larger pool of potential buyers who can afford more of a home
  An energy efficient mortgage increases the buying power of consumers through crediting the energy savings of a high performance energy efficient home documented through an energy rating into the mortgage loan. An energy efficient mortgage will not only qualify more families for a mortgage loan but will allow a home buyer to afford more features in a home than they would have otherwise. 
  
   
• Present information on the energy efficiency of a home in non-technical and easily understood terms
  The energy rating presents information on the energy efficiency of a home in non-technical and easily understood terms (the star rating). This will allow a lender to know at a quick glance the relative energy efficiency of a home. The rating will tell if the home meets the minimum energy code (4 Stars) or meets the ENERGY STAR Homes standard (5 Stars). 
  
   
• Market the energy efficient features of homes you are selling
  Presenting information on the energy efficiency of the home in non-technical terms allows marketing agents to market the energy efficiency of the home in terms that a consumer can readily understand. 
  
   
• Mitigate the lower selling price of inefficient, existing homes through energy improvement mortgages
  In most cases when a home needs repairs such as a new heating or air conditioning system either the seller has to make the improvements prior to closing or the seller has to reduce the price of the home. An energy improvement mortgage presents a real estate agent with a solution to the problem. The agent can market the energy improvement mortgage to the prospective buyer as a way to finance the energy improvements in the mortgage loan without additional loan qualification or, in most cases, without any additional money down.